Our client is an award winning Brighton based global leisure and travel organisation that pride themselves in the unique and exciting offering to their clients.
They are now looking for a Marketing Manager to join the marketing team and bring on board your creative thinking along with experience of growing a business across the global portfolio across multiple segments.
You will be responsible for the organisation's marketing activities and oversee the delivery of a fully integrated marketing strategy for the business. Your role is to grow the business in every possible segment - globally. You will be leading the Marketing Team ensuring that all tours are promoted through all digital, online & offline channels, with performance measured to granular detail.
Job role:
Contribute towards and execute a clearly defined 5-year strategy/plan for new and existing business.
Oversee and co-ordinate the company’s digital marketing activities, including all content (written and visual), user experience, SEO, paid display, and all social platforms.
Oversee and co-ordinate the company’s offline marketing strategy, including branding, events, merchandise, PR, and advertising.
Campaign optimisation – Discipline of measuring ROI of each activity, continually evaluating performance, and seeking optimal results.
Undertake continuous analysis of the competitive environment and consumer trends while monitoring all markets (existing and new).
Create and manage all 3rd party partner relationships within as well as external to the adventure travel markets.
Manage & improve retention activity, including the Loyalty Program, Communications, Referral scheme, Partnerships & Affiliates.
Collaborate with the Head of Marketing & Sales to enhance the online user experience and improve conversion rates.
Management of agreed budgets while achieving balance between resource, budget & activity.
Manage a small team of in-house and external subject specialists, ensuring they meet commercial objectives.
Required experience:
Previous experience in a similar online marketing role - retailer, B2C, etc., plus a proven record in taking a business to the next level.
Strong strategic awareness and execution. Able to identify the key challenges and problems and then create a plan to tackle them and fuel planned growth. Must be solution-led.
Can track ROI and evolve tactics as results change. Excellent analytic & reporting skills essential, plus a high level of commercial awareness.
Good technical digital knowledge and a track record of running marketing operations for an online retail business, including experience in managing ecommerce, SEO, PPC, Email marketing, and social media.
Experience in marketing leadership and not just management.
Experience in offline traditional marketing, ideally in conjunction with digital channels, including PR and dealing with journalists.
Knows where to get the right answers – even if they don’t know them themselves.
Has a desire to self-learn, seeks new opportunities, and is aware of current and future trends.
Desire to increase penetration in specific countries and is a proven international marketer.
Experience in branding & event promotion.
Experience in managing budgets and being creative with spend.
Able to delegate and manage in-house and external subject specialists.
Has a passion for Adventure travel and understands the market sector.
This is an amazing role working alongside a passionate fun team with superb benefits based in central Brighton.
Please forward your CV to zoe@escapehatchemdia.co.uk